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"Information on demand" is being increasingly expected by donors and consumers of
nonprofit services. The time is right for foundations to lead the community in changing
expectations and GroundWork group can help!
Expectations regarding how people receive and process information are constantly changing. Today, people
expect accurate information delivered quickly and available upon
demand (24 hours a day, 7 days a week.) With computers, email, cell phones, websites, and virtual
transaction processing the technology exists to fulfill these expectations. Gone are the days when it would
take a week or more to complete a registration form, put it in the mail with a check and wait for a
receipt. Today, transactions are processed immediately, online, using virtual forms and credit cards.
Business is lost by companies that cannot fulfill these expectations.
The community's expectations regarding the effectiveness of nonprofit organizations have
also changed. The community no longer believes that nonprofits are worthy of support because "they do good
work." Today, the community expects to see quantifiable results and to know the
return on its investment in nonprofit organizations and the people they serve.
Nonprofit funding sources have changed their expectations in response to the changing community
expectations. Funders want online submission of information, clearly defined
objectives, accurate, timely information that includes output information, outcome information and cost
information. Projections about the future demand for service and research about the "best
practices" being used in the field are also necessary. Nonprofit organizations are increasingly being
expected to have an internet presence and to post disclosure documents to help potential donors and funders
have ready access to important organizational effectiveness data.
Yet, expectations about the "efficiency" of nonprofit organizations have not changed. Funders and the
community still expect nonprofit organizations to demonstrate that all their funding goes to "direct
services." Some funding sources refuse to allow even one percent of the funding to pay for "administrative
overhead." Overhead such as computers, high speed internet access, websites, web hosting, software, IT
support personnel, financial personnel, compliance officers, supervisors and the like that are essential
to meet legal, auditing, funder and community expectations are not considered "eligible expenses."
Perhaps it is time to change that expectation. Perhaps foundations are the leaders needed to help the
community understand that expecting 100% of funding to go directly to clients is not realistic. Perhaps it
is time for the foundation community to expect to see a line item in the budget for nonprofit organizations
dedicated to technology and the support of other infrastructure required to demonstrate effectiveness and
operate efficiently and responsibly.
GroundWork group believes the time is right to change these expectations and is interested in working with
foundations to lead the effort!
Foundations can call upon GroundWork group to:
- provide speakers for formal foundation functions (seminars, workshops);
- meet with foundation staff to help analyze technology funding requests;
- review funding applications that include a technology component and that are received by foundations to
help identify if "best practices" have been included;
- have summaries of pre-screened technology funding applications posted on the GroundWork group website
and make the entire project proposal available to foundations upon request;
- help identify appropriate outcomes for technology projects;
- help foundations create assessment processes for IT proposals in order to make sound investment
decisions;
- help identify the most prudent IT investments that will help nonprofit organizations enhance their
capacity for the long-term, not continually return to the foundation for funding to replace obsolete
equipment;
- meet directly with foundation personnel and potential donors to encourage use of donated funds for
support of quality IT projects;
- provide periodic educational seminars for foundation personnel to assist in developing in-house
expertise in the assessment of IT proposals.
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